The project coordinator, the Polytechnic University of Valencia (UPV), participates with the Research Micro-cluster (MCI) Globalization, Tourism & Heritage. The research MCI is an interdisciplinary and Inter-University research group focused on the Creative Industries, composed of experts in Art and Cultural Heritage (Faculty of Fine Arts), Management (Faculty of Business Administration and Management) and Computer Engineering (Institute of Control Systems and Industrial Computing, Ai2) who work together in order to offer new business opportunities for Creative Industries, with a special focus on ICT implication. As a result, UPV combines experts in CIs and marketing, as well as specialists in robotics and innovative ICT solutions.