Conference SGEM 2017, Albena (Bulgaria)
Marival Segarra presented at the 4th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM conference two contributions:
“Transferring technology from the remotely Piloted Aircraft Systems (RPAS) industry for the Creative Industry: why and what for?”
“What are the Creative Industries’ needs for indoor filming? How to implicate the costumer from the beginning of the NPD”
In these presentations Marival demonstrated the potential economic impact of the AiRT system on Creative Industry SMEs and how, thanks to its reasonable costs, AiRT could improve competitiveness of those at European level. Especially in the second presentation she explained the process of market-focused New Product Development (NPD) and the state of the art. In both presentations, special emphasis was lain on the end-user implication through the focus groups activities, and the participation of a Creative Industry SME within our consortium.